New Public Service Advertising Campaign
Alerts Young Women to the Dangers of Lupus
Alerts Young Women to the Dangers of Lupus
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The Lupus Research Institute (LRI) and its National Coalition of state and local patient organizations
launched a hard-hitting public service campaign featuring actor James Garner, designed to alert women to the risks and
dangers of lupus, a chronic autoimmune disease that targets young women between the ages of 15 and 44. |
Get into the Loop!
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The television PSA incorporates the popular “Get into the Loop” call to
action slogan and reinforces the bright orange Loop as the visible symbol for lupus.
Viewers are encouraged to call 1-877-789-LOOP for more information about lupus and for local resources.
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About the Sponsor
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The Lupus Research Institute (LRI) is the national nonprofit organization leading the
advancement of new science in lupus. Its National Coalition of state and local lupus patient
organizations promotes public awareness about the seriousness of lupus and the need for increased research.
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